Your strategist when you need direction.
Your copywriter when you need impact.
And consultant when you need clarity.

Hi! I’m Matti.

I’m an independant brand strategist and writer based in Aarhus, Denmark. I help B2B brands map out and contextualize their true value. Through either big bang projects or monthly retainers, my services enable companies of all sizes to reach their brand potential, accelerate their pipelines, and drive up the metrics that matter.

How I move the needle.

Brand strategy
and creative concepts

I help you establish your future brand position with well-defined and aligned strategy and creativity – and I help drive it all home with impactful activation.

Storytelling
and content marketing

I’m a strategic storyteller who helps sell your story through scripts, articles, core stories, web content and long-lasting narratives. You name it, I write it.

Ghostwriting
with a stance

I put what’s on your mind to paper and help place your thoughts in earned media. And if you need help forming an opinion on something, I’m your guy.

Brands I have worked with during my career at various agencies and as a freelancer:

Dell, AFA Decaux, PwC, Amazon Web Services, Danfoss, Norlys, Abrdn, GlobalConnect, KMD, Golden Ocean, Marius Pedersen, Aarsleff, Danhydra, BeSocial, Mazepay, Codellent, Playable, and many more.

Considering hiring me?

Perfect! Let’s make sure I’m a good fit.

Relying on more than a decade of B2B agency experience and a stint in the corporate world, I offer the quality work you expect from well-established agencies – without any of the overhead.

From scrappy research and workshops to strategy and copy, I bridge the gap between your business needs and brand potential. Either alone or in cahoots with talented teams.

I don’t do mediocre, and neither should you.

Partner with me when you want work that results in genuine excitement and drives up the metrics that matter. Anything else is just waste of time and money.

Expect me to always tell you the truth. Even if it costs me. After all, intimidatingly good work usually comes from strong, honest relationships. Do you feel the same? Then let’s talk.